About Matter

Hi, I’m Hannah and this is Matter.

Matter is more than just a clothing brand. It was created with a purpose to help raise awareness and support mental health in agriculture.

In Northern Ireland, hundreds of farmers face mental health challenges every year, often in silence. Through Matter, I want to help change that by encouraging more open conversations and reminding people that they’re not on their own.

Every piece of clothing carries that message. It’s a small way to start bigger conversations and to show that support is always there when it’s needed.

We’re also committed to giving back, which is why 10% of all profits are donated to Rural Support, who provide vital, confidential support to farmers and their families across Northern Ireland.

In this industry, it’s important people know they matter! 🤍